Orders used to arrive through a Jotform. Someone at GOA then retyped each one into
Easybeer, by hand, between 100 and 150 times a month. The form knew nothing about who was
ordering: no customer-specific prices, no discounts, no minimum order, no carrier
constraints. Everything was checked afterwards, and mistakes were caught late.
The brief was not to rebuild that ERP, it was to stop duplicating it. The platform reads
from Easybeer and writes only orders back to it, which means GOA keeps a single place to
manage products, prices and customers — and their customers get an ordering experience
that already knows their terms.