Bellelachaise

This project brings iconic 1970s–80s vintage furniture through a minimalist lens. Each piece — carefully selected for its era-defining form and quality — is refined to its essence: clean lines, natural materials, and a muted palette that blends simplicity with warmth.

The result is a cohesive collection that honors the bold silhouettes of the past while delivering a serene, contemporary aesthetic. Perfectly balanced between nostalgia and modern restraint, this curated lineup brings timeless character and effortless sophistication to any living space.

This logo takes the clean outline of a classic mid-century chair and distills it into a single, uninterrupted line — an abstract "Pantone silhouette" that immediately suggests both design precision and timeless comfort. The slender serifs and high-contrast strokes lend a timeless, upscale feel with a modern, approachable touch.

Rendered in a deep, muted charcoal, the palette hints at sophistication and pairs beautifully with the color palette. The palette draws directly from Pantone's 2024 selection evoking a sense of contemporary sophistication. Together, type and icon form a cohesive logo that speaks directly to the brand's promise: carefully curated, design-forward vintage furnishings brought to life in a minimalist, boutique setting.

Visual identity — Art direction