For Averys, I designed and developed an editorial website with a refined and immersive visual language. The approach focused on creating a strong sense of atmosphere through warm tones, expressive typography, generous spacing, and a carefully paced layout.
The website was conceived as a visual system for curated event experiences: polished enough to feel premium, but flexible enough to support changing content, invitations, and presentation moments.
Responsibilities
Art direction - Logo design - Web design - UX/UI design - Front-end development - Animation design
HEX #2E261F
RGB 46, 38, 31
CMYK 0, 17, 33, 82
HEX #4A403A
RGB 74, 64, 58
CMYK 0, 14, 22, 71
HEX #8E7D6F
RGB 142, 125, 111
CMYK 0, 12, 22, 44
HEX #D8CCC0
RGB 216, 204, 192
CMYK 0, 6, 11, 15
HEX #F8F5F2
RGB 248, 245, 242
CMYK 0, 1, 2, 3
Motion & identity
I paid particular attention to motion and interaction design, using subtle reveals, layered animations, and fluid transitions to give the site depth and rhythm.
The logo and visual details were designed alongside the interface, helping shape a cohesive identity across the full digital experience.
The result is a polished and distinctive website that feels both elegant and contemporary, with a strong emphasis on visual composition, movement, and front-end detail.
