Flou brings a poetic touch to floral design, where emotion meets artistry. Founded by Mary-Lou, this Brussels-based floral studio crafts refined, imaginative compositions that blend texture, color, and whimsy in perfect balance.
From bespoke bouquets to immersive event scenography, every creation embodies her signature mix of intuition and precision. Whether for weddings, birthdays, or intimate gatherings, Flou transforms spaces into living art, fleeting yet unforgettable.
The identity of Flou translates Mary-Lou’s floral world into a sensory, living brand. The logo, composed of organic petals cut from a rectangle, captures both structure and spontaneity, like a bouquet balanced between precision and wildness.
Its negative space allows it to morph with its background, blending into photographs and textures to echo the natural flow of petals, light, and movement. Typography combines softness and character, while the palette — a dialogue between mulberry, dark purple, and moss green — celebrates nature in all its contrasts: lush, daring, and tender.
The result is a brand that feels alive, playful yet elegant, earthy yet poetic. “Moitié Lou, moitié fou, 100% Flou”.
Visual identity - Art direction
HEX #F4EDDC
RGB 244, 237, 220
CMYK 0, 3, 10, 4
HEX #83A40F
RGB 131, 164, 15
CMYK 20, 0, 91, 36
HEX #435C15
RGB 67, 92, 21
CMYK 27, 0, 77, 64
HEX #BC488D
RGB 188, 72, 141
CMYK 0, 62, 25, 26
HEX #321836
RGB 50, 24, 54
CMYK 7, 56, 0, 79
