A warm visual identity for a rural accomodation rooted in Catalan landscape.

The color system balances deep natural anchors with soft mineral neutrals.

Charcoal and forest green bring structure and depth, olive adds a vegetal note, and the two pale tones keep the identity breathable and luminous.

The system was designed to move easily between print, signage, digital touchpoints, and the slower rhythm of the place itself.

Mockups keep the identity tangible: from arrival signage and posters to business cards and guest-facing visual material.

A grounded identity system for hospitality, built to feel welcoming before the guest even arrives.

The logo features three stylized cypress trees set in subtle perspective.

In Mediterranean lore, one cypress offers a drink, two promise food and drink, and three signal full accommodation: drink, a meal, and a bed for the night.

That symbolism became the heart of the brand: a gracious welcome under the Montseny sky.

The identity distills Can Pruna into a calm, cohesive visual story anchored by earth, olive, stone, and soft white tones drawn from the site.

Hand-sketched elements bring an artisanal touch, while generous spacing gives the photography and line art room to breathe.

I also photographed and retouched the site imagery so the visual world feels quiet, hospitable, and directly connected to the Masia.